ISG took an abandoned medical clinic in the middle of town and transformed it into a shopping mall with over 70 vendors. The result was a win / win deal with the store owners, the landlords, the vendors, and the community!
The client came to ISG concerned that a major tenant had moved out of their shopping center – their largest source of revenue. Options were limited in a small town with the facility being so large (over 5,000 square feet). Leaving this much money on the table every month wasn’t an option. In addition to the space being vacant there was an additional negative impact on other tenants in the complex. Less traffic left fewer potential customers via walk-in traffic. They needed a great idea that would generate revenue AND traffic.
The ISG team crafted several options and ideas but settled on turning the medical clinic into the town’s first shopping mall. Not an antique store. Not a flea market. This was a higher-end shopping experience with dealers and vendors from the area with unique and high-quality merchandise. Result? A resounding success that continues to this day with even more innovations coming on board every month. Landlord happy. Store owners happy. Vendors happy. Community happy.
We Rethought Everything
Sometimes you have to tear down physical walls too
Social Media Campaigns Launched Sales
FaceBook Advertising - Local
Our initial local FaceBook ad campaigns were a resounding success focusing on the surrounding communities.
YouTube Videos Rocked
Video + Mobile = Success. We drove traffic with both FaceBook and YouTube video.
Mobile First Strategy
Everything we did was “mobile first”. Our audience was holding their device. We knew that.
- Landlord Happy 90%
- Store Owners Happy 100%
- Vendors – Dealers Happy 80%
- Community Happy 70%
The Results Were Amazing
Another super successful project by Inbound Solutions Group. It doesn’t matter if your project involves knocking down walls (it was actually fun), negotiating with over 60 hungry dealers, working with local governments on licenses and permits, developing a marketing campaign, or just making sure your idea is sound – we can help.